| Format | Useful for | Viewer control |
|---|---|---|
| Stills | Key views and matched alternatives | Selected camera |
| Film | Arrival and spatial sequence | Playback |
| Private walkthrough | Layout and prepared options | Movement and scoped choices |
| Headset VR | Immersive guided review | Scoped environment |
Architectural stills
Choose stills when the team needs a small number of deliberate views for a proposal, design review or marketing. Matched cameras make alternatives easier to compare. A still shows the selected perspective; it does not let the viewer explore beyond that view.
Architectural films
Choose a film when movement, arrival and connections between spaces matter to the presentation. Public videos can introduce the project without a private streaming session. The camera path is authored in advance, so the viewer follows the sequence you prepared.
Private browser walkthroughs
Choose an interactive environment when reviewers need to walk the layout and compare prepared finishes or arrangements. FF scopes these as private project experiences, with defined access and hosting. Material changes are limited to the alternatives built for the project; structural redesign requires a model update.
Headset VR
Choose headset review when an immersive viewpoint is useful to the conversation. Confirm the headset, physical setup, guidance and environment delivery before the session. A browser film and a headset experience are different deliverables and should be scoped accordingly.
What shapes the price
The available starting model, scene coverage, detail level, imagery, animation, prepared options and review rounds shape production work. Private hosting and session access add separate requirements. Ask for an itemized scope tied to your actual project rather than comparing a single headline rendering price.
Combine the formats
A public film can establish the first impression, stills can document key views, and a private walkthrough can support design decisions. Start with the next decision and add formats where they serve the people reviewing the project.